Petteri Kostermaa: "New Opportunities in Asia"
Finnair’s own Petteri Kostermaa, Vice President Network Strategies and Management, also gave a presentation summarizing new aspects of Finnair strategy to the Guild members. He explained that Finnair’s Asian route strategy is based on the actual - rather than the perceived ‘school atlas’ - geographical position of Finland. Finnair consequently has the biggest natural market area for Asia in northern Europe. The success of the strategy is illustrated by the tripling of Asian route traffic within four years. In the first six months of 2004, the passenger total for Asian routes of 279,000 represented an increase of 76 per cent.
Intriguingly, Petteri also pointed out that Finnair’s positioning in the growing Asian market opened up the possibility of new routes in the future, although no plans or decision have been made in this respect. Seoul, Nagoya, Guangzhou, Saigon, Kuala Lumpur, Delhi and Mumbai are
all destinations with future potential.
To illustrate how Finnair provides the fastest link between Europe and Asia, Petteri selected a few examples of flight times to Shanghai. Stockholm to Shanghai, for one, is a 10 hour 25 minute on Finnair. For SAS, the flight time on the same route is 12 hours and 15 minutes, and on KLM, 13 hours 45. Similar comparisons were made for Oslo-Shanghai (AY, 11.45; SAS 12.10; KLM 13.50; LH 13.50) and, more surprisingly, Barcelona (AY13.15; LH 13.20; KLM 13.55).
The addition of new destinations depends in part on the intercontinental fleet capacity. No decision has been made about adding to or renewing the six-strong Boeing MD-11 fleet, but future options could include other Boeing aircraft as well as future Airbus models, such as the discussed Airbus A350.
Extra short haul destinations in Germany and central Europe may also be possible when the fleet is renewed with the new Brazilian Embraer 170 aircraft due to be phased in between 2005 and 2007. In addition to the 12 aircraft ordered, Finnair has an option for a further 4 to 8 aircraft that would be delivered from 2007. The 76-seat, single-class Embraer represents lower operating costs, more efficient use of crews and capacity, and greater speed and comfort, not least because the middle seat in each row is eliminated. The Double Bubble cabin design permits increased overhead storage space and greater standing room. The aircraft, said Petteri, will be employed on Scandinavian routes to Gothenburg, Oslo and Copenhagen, as well as to Riga, Vilnius and Warsaw.
Finnair’s own Petteri Kostermaa, Vice President Network Strategies and Management, also gave a presentation summarizing new aspects of Finnair strategy to the Guild members. He explained that Finnair’s Asian route strategy is based on the actual - rather than the perceived ‘school atlas’ - geographical position of Finland. Finnair consequently has the biggest natural market area for Asia in northern Europe. The success of the strategy is illustrated by the tripling of Asian route traffic within four years. In the first six months of 2004, the passenger total for Asian routes of 279,000 represented an increase of 76 per cent.
Intriguingly, Petteri also pointed out that Finnair’s positioning in the growing Asian market opened up the possibility of new routes in the future, although no plans or decision have been made in this respect. Seoul, Nagoya, Guangzhou, Saigon, Kuala Lumpur, Delhi and Mumbai are
all destinations with future potential.
To illustrate how Finnair provides the fastest link between Europe and Asia, Petteri selected a few examples of flight times to Shanghai. Stockholm to Shanghai, for one, is a 10 hour 25 minute on Finnair. For SAS, the flight time on the same route is 12 hours and 15 minutes, and on KLM, 13 hours 45. Similar comparisons were made for Oslo-Shanghai (AY, 11.45; SAS 12.10; KLM 13.50; LH 13.50) and, more surprisingly, Barcelona (AY13.15; LH 13.20; KLM 13.55).
The addition of new destinations depends in part on the intercontinental fleet capacity. No decision has been made about adding to or renewing the six-strong Boeing MD-11 fleet, but future options could include other Boeing aircraft as well as future Airbus models, such as the discussed Airbus A350.
Extra short haul destinations in Germany and central Europe may also be possible when the fleet is renewed with the new Brazilian Embraer 170 aircraft due to be phased in between 2005 and 2007. In addition to the 12 aircraft ordered, Finnair has an option for a further 4 to 8 aircraft that would be delivered from 2007. The 76-seat, single-class Embraer represents lower operating costs, more efficient use of crews and capacity, and greater speed and comfort, not least because the middle seat in each row is eliminated. The Double Bubble cabin design permits increased overhead storage space and greater standing room. The aircraft, said Petteri, will be employed on Scandinavian routes to Gothenburg, Oslo and Copenhagen, as well as to Riga, Vilnius and Warsaw.
Vastaukset 4
Vanhimmat
suoraan kopioitu eräältä toiselta palstalta. hyi miten ala-arvoista.
ei mitään uutta eikä radikaali tässäkään jutussa. pelkkää yleilöpinää
Moi
Että Finnair voisi harkita MD-11 jäkeen eurooppalaisia A350-koneita. hyvä näin :)
t.A340
ei vitussa. ei mitään Talbotteja Finnairille. SAS saa lentää niillä paskoilla. Sopii SASsille kun nyrkki silmään.