Ever re-tuned your radio? Noticed that every radio station sounds the same? And they're all rolling in money you know...
It doesn't take much to run your own radio station. You can do it with just a little help.
So lets begin with the most important thing...
The Concept
Every station needs a concept - an idea of what it's going to do on air. Well it also needs a license to broadcast but they're not that hard to get hold of these days. Just say that you're going to do something original and innovative, and when you launch, do the complete opposite, claiming financial difficulties. What's the Radio Authority going to do? Not a lot more than likely.
So what could you do with your station? Here is some ideas...
CHR
Called a CHR station because it plays 'modern music', ie all the crap currently found in the charts. Nothing special, just the latest hits from Backstreet Boys and any other crappy teen acts, as well as all the other rubbish you find in the charts. All you need is around 20 of the favourite records, which you can loop every two hours, all day, every day. Boshin'! This station really needs an FM license, cos all the other stations are on FM, so you'd better be too if you want to compete. Your audience is a guaranteed set of teenagers, twenty year olds who really like cheese music and bored people working in factories.
Adult Contempory
Sort of like the average station. All the worst from the 1980s and 1990s, complete with the crappest boy and girl bands from now doing their 'mellow' songs. Aimed at the 30-50 year old woman, it's easy going with nothing brash and loud. Get in lots of bearded middle-aged presenters with experience of talking down to housewives and you're sorted. Pass the iron then...
Dance Music
Let's get this straight right away. Dance stations have nothing to do with dance music. They're just Top 40 stations without the rock and indie. As such you can kiss the factory audience goodbye, but who needs them anyway? You will need your credibility though, so don't forget to have a hard core dance show on at night. 1am-4am on Sundays should do it. Sorted!
Rock
By daytime, it's a similar concept to the dance station. Take your average CHR station and just remove the crappy dance music and boy bands. Unlike the dance station though, your evening programming does need a tad more credibility, so hire some rock chicks and metal fanatics and put them on after 8pm when everyone is watching TV. Bangin'
Speech
There is one simple thing to note: it's too expensive. Don't bother, just play the records. After all, if you play records, sometimes you can even get away with not having a presenter, but on speech radio, you need someone there all the time and that gets expensive. So don't bother cos after all, no one else does.
Keeping the Listeners
Once you're on air and you're playing your music, all you need to do is keep your listeners. To do this, you need some gimics and policies:
play the same records over and over again. To make sure that you're playing what people want to hear, do plenty of phone in votes where listeners pick their favourite songs. This will automatically mean that the most popular music is chosen; music which conviently is the same as your playlist. The benefit of votes is that when people claim that all you do is play the same tunes over and over again, you can say that you're playing what the listeners want. Make sure you rig the votes though to make sure that the winners always correspond to your playlist!
have windup phone calls on the breakfast show. Everyone loves them. Preferably do two new ones a day.
give away lots and lots of money in quizzes and competitions. Make sure you spend double the amount of money that you're giving away, telling everyone that you're giving it away! Ensure that the winner is always the husband of the travel presenter to ensure that you're never out of pocket.
tell everyone how much music you play and how good it is. You'll need some slogans like "more music than anyone else - and that's a fact." Don't worry if its a complete lie - no one ever checks.
Keep It Going
And with that lot, you're away. One radio station guaranteed to bring in the money. And if it doesn't, don't worry. If things get a bit desperate, there are lots of students after jobs in the media and to get experience, most will work for free. Okay they may be crap at it, but hey, they don't cost owt.
And if it gets really band, no problem as one of the big radio groups will just come along, buy you up with a huge amount of money, sack all your staff and simulcast their gold service on your station. In fact they'll probably do this anyway
sorted
It doesn't take much to run your own radio station. You can do it with just a little help.
So lets begin with the most important thing...
The Concept
Every station needs a concept - an idea of what it's going to do on air. Well it also needs a license to broadcast but they're not that hard to get hold of these days. Just say that you're going to do something original and innovative, and when you launch, do the complete opposite, claiming financial difficulties. What's the Radio Authority going to do? Not a lot more than likely.
So what could you do with your station? Here is some ideas...
CHR
Called a CHR station because it plays 'modern music', ie all the crap currently found in the charts. Nothing special, just the latest hits from Backstreet Boys and any other crappy teen acts, as well as all the other rubbish you find in the charts. All you need is around 20 of the favourite records, which you can loop every two hours, all day, every day. Boshin'! This station really needs an FM license, cos all the other stations are on FM, so you'd better be too if you want to compete. Your audience is a guaranteed set of teenagers, twenty year olds who really like cheese music and bored people working in factories.
Adult Contempory
Sort of like the average station. All the worst from the 1980s and 1990s, complete with the crappest boy and girl bands from now doing their 'mellow' songs. Aimed at the 30-50 year old woman, it's easy going with nothing brash and loud. Get in lots of bearded middle-aged presenters with experience of talking down to housewives and you're sorted. Pass the iron then...
Dance Music
Let's get this straight right away. Dance stations have nothing to do with dance music. They're just Top 40 stations without the rock and indie. As such you can kiss the factory audience goodbye, but who needs them anyway? You will need your credibility though, so don't forget to have a hard core dance show on at night. 1am-4am on Sundays should do it. Sorted!
Rock
By daytime, it's a similar concept to the dance station. Take your average CHR station and just remove the crappy dance music and boy bands. Unlike the dance station though, your evening programming does need a tad more credibility, so hire some rock chicks and metal fanatics and put them on after 8pm when everyone is watching TV. Bangin'
Speech
There is one simple thing to note: it's too expensive. Don't bother, just play the records. After all, if you play records, sometimes you can even get away with not having a presenter, but on speech radio, you need someone there all the time and that gets expensive. So don't bother cos after all, no one else does.
Keeping the Listeners
Once you're on air and you're playing your music, all you need to do is keep your listeners. To do this, you need some gimics and policies:
play the same records over and over again. To make sure that you're playing what people want to hear, do plenty of phone in votes where listeners pick their favourite songs. This will automatically mean that the most popular music is chosen; music which conviently is the same as your playlist. The benefit of votes is that when people claim that all you do is play the same tunes over and over again, you can say that you're playing what the listeners want. Make sure you rig the votes though to make sure that the winners always correspond to your playlist!
have windup phone calls on the breakfast show. Everyone loves them. Preferably do two new ones a day.
give away lots and lots of money in quizzes and competitions. Make sure you spend double the amount of money that you're giving away, telling everyone that you're giving it away! Ensure that the winner is always the husband of the travel presenter to ensure that you're never out of pocket.
tell everyone how much music you play and how good it is. You'll need some slogans like "more music than anyone else - and that's a fact." Don't worry if its a complete lie - no one ever checks.
Keep It Going
And with that lot, you're away. One radio station guaranteed to bring in the money. And if it doesn't, don't worry. If things get a bit desperate, there are lots of students after jobs in the media and to get experience, most will work for free. Okay they may be crap at it, but hey, they don't cost owt.
And if it gets really band, no problem as one of the big radio groups will just come along, buy you up with a huge amount of money, sack all your staff and simulcast their gold service on your station. In fact they'll probably do this anyway
sorted
Vastaukset 7
Vanhimmat
Puhu Suomea prkl!
I only read this part, and it's wass just bullshit:
Speech
There is one simple thing to note: it's too expensive. Don't bother, just play the records. After all, if you play records, sometimes you can even get away with not having a presenter, but on speech radio, you need someone there all the time and that gets expensive. So don't bother cos after all, no one else does.
Have you got any idea, how much does it cost to play music on the air? Don't think you have.
And didn't see there listed the best way to put together a working radio station: Just doing it, starting and trying, and at the same time feeling the needs of the people. Many people has done it wrong, and quite as many don't have the balls to do it.
Eli vittuako tänne copypastaat jotain jenkkisontaa.
Sinulla ei ole mitään käytöstapoja, kun tuolla tavalla kiroilet. Pysy poissa keskustelukanavilta, kunnes opit käyttäytymään.
I wouldn't bother writing too valuable information on this forum, as people, especially Finnish radio people don't give a fuck... they know better ;)
pitäisikö kmm sun perustaa oma salaseura jonnekkin; itse et kerro mitään ilmaiseksi vaikka tiedät kaiken ja lisäksi varoitat muita kertomasta myöskään mitään...for what?
Jenkeissä homma saattaa toimia noin. Suomalaiset jatkavat samaa latua perässä.
Kannattaa lukea alkuperäinen juttu muuten loppuun, sillä nimenomaan noilla periaatteillahan Suomessa tehdään radioita. Ja maailmalla puolestaan opetetaan, että tähän malliin ei pidä siis pidä tehdä. Juttuun on kerätty radion tekemisen peruskliseitä. Uskoisin 100%, että 'Bob' on tuon jutun lähettänytkin täysin ironiamielessä tälle palstalle. Ei siinä mitään oikeaa oppia edes ole... At least someone got a few good laughs whilst reading the guide Bob ;)