Ohessa pääkohdat Opelin Olympia projektista:
Project Olympia includes:
Revitalising the Opel and Vauxhall brands to
differentiate them from other General Motors
products, with a new advertising approach.
To "consistently build and expand" the OPC and ECO
sub-brands, making more cars like the
high-performance OPC Astra X-Treme and the very
different, more environmentally-conscious Astra
ECO4. Opel says that "various expressive models,
as wellas new niche and segment-defining vehicles
are being included in the Opel portfolio".
"To redefine its entire approach to selling
vehicles". A new order-to-delivery system will
be implemented, shortening delivery times, and
there will be a push to increase sales over the
Net.
The German dealer network is to be "restructured",
and best practices observed here will be extended
to other countries where appropriate.
Expanding opportunities for raising revenue from
parts and accessories, financial services,
leasing, in-car information and entertainment
systems and used car marketing.
Project Olympia includes:
Revitalising the Opel and Vauxhall brands to
differentiate them from other General Motors
products, with a new advertising approach.
To "consistently build and expand" the OPC and ECO
sub-brands, making more cars like the
high-performance OPC Astra X-Treme and the very
different, more environmentally-conscious Astra
ECO4. Opel says that "various expressive models,
as wellas new niche and segment-defining vehicles
are being included in the Opel portfolio".
"To redefine its entire approach to selling
vehicles". A new order-to-delivery system will
be implemented, shortening delivery times, and
there will be a push to increase sales over the
Net.
The German dealer network is to be "restructured",
and best practices observed here will be extended
to other countries where appropriate.
Expanding opportunities for raising revenue from
parts and accessories, financial services,
leasing, in-car information and entertainment
systems and used car marketing.
Vastaukset 1
Vanhimmat
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