DACIA AND RENAULT: TEN YEARS OF SHARED SUCCESS

Since Dacia was acquired by Renault on July 2, 1999, it has become a major player in the
automotive industry and a key component of the Renault group’s strategy.
· Dacia is ahead of its time. Its original models have changed car buying habits.
Customers are attracted by the keen pricing and reassured by the link between Dacia
and Renault. Dacia is considered to deliver the best value for money on the market in
terms of space, strength and reliability.
· Dacia has a young range - Logan, Logan MCV, Logan van, Logan pick-up, Sandero:
five models launched in five years.
· Dacia is a constantly growing brand. Almost one million Dacia vehicles have been
sold since the launch of Logan in 2004, an increase of 11.7% in 2008, and 15.5% for
the first five months of 2009.
· Dacia, from national brand to global brand: Dacia vehicles are sold in more than 50
countries in 2009.
1999: Dacia joins the Renault group
Renault acquired 51% of Dacia and gradually increased its stake. Since 2003, Renault has held
99.3% of the capital.
1999-2004: large-scale modernization
- The Renault group invested €489 million over five years to modernize the Pitesti plant in
Romania. The plan involved upgrading industrial facilities, improving quality, training personnel,
changing working conditions, renovating buildings, renewing IT systems and putting in place
assembly lines for Renault engines and transmissions.
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- Two models launched in 2000 and 2003, SuperNova and Solenza played the role of “learner
vehicles” to test the new industrial processes implemented by Dacia and its suppliers. These
vehicles paved the way for Logan.
2004-2005: the launch of Dacia Logan, the embodiment of a high-quality attractively
priced family vehicle.
This reliable and affordable family vehicle was intended as an entry-level model for families in
fast-growing countries (Romania, North-West Africa, etc.). In response to acclaim from the press
and customer demand, Dacia Logan was launched in Europe in Spring 2005. It was an
immediate success. Dacia Logan won new market share in all countries: in Eastern Europe, in
North-West Africa and also in Western Europe.
Logan is also sold under the Renault brand outside Europe and North-West Africa. It can now
be seen on the road in more than 80 countries. At end-June 2009, more than one million Logan
vehicles had been sold worldwide under the two brand names (Renault and Dacia).
A few key dates
June 2, 2004: world premiere of Logan at the Technocentre (France).
September 9, 2004 : market launch of Logan in Eastern Europe
June 2005: launch of Logan in Western Europe
September 8, 2005 launch of Logan 1.5 dCi
2006-2008: three new models in the range
Dacia expanded its range with Logan MCV, the estate version of Logan and two light
commercial vehicles, Logan van and Logan pick-up.
Logan MCV quickly established itself on all markets. Designed to carry up to seven adults in
comfort, it has become the benchmark for affordable estates, with no other comparable vehicles
on the market. To date, more than 220,000 Logan MCV vehicles have been sold, mainly in
Europe.
A few key dates
March 2006: presentation at the Geneva Motor Show of Logan Steppe, Dacia’s first showcar
October 2006: launch of Dacia Logan MCV
February 2007: launch of Dacia Logan van
February 2008: launch of Dacia Logan pick-up
2008: Dacia eco², economic vehicles that seek to respect the environment
With the launch of the Dacia eco2 eco-label at the Paris Motor Show in October 2008, Dacia
showed that it is possible to make affordable cars that respect the environment. All the models
in the range are available with Dacia eco2 versions, with petrol, diesel, LPG and E85 engines
emitting less than 140 g/km of CO2.
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2008- 2009: a brand of growing appeal
With Sandero, its compact, roomy hatchback, Dacia has taken another step forwards. Sandero
is not only affordable, it is also attractive and contemporary. This trend has been confirmed by
Duster, Dacia’s first concept car, and Sandero Stepway, the off-roader version of Sandero.
A few key dates
June 2008: market launch of Dacia Sandero
July 2008: launch of Dacia New Logan
October 2008: launch of Dacia New Logan MCV
March 2009: presentation in Geneva of Duster, Dacia’s first concept car
July 2009: launch of Dacia Sandero Stepway
Dacia today
Dacia is continuing to reflect the changing lifestyles of consumers looking for the essential car.
As proved by a few figures:
- in the first five months of 2009,
. Dacia grew by 15.5% on markets that fell by 16% with sales of almost 120,000 vehicles,
. sales multiplied by eight in Germany,
- Dacia, ninth-ranking brand in France.
Dacia tomorrow
Dacia will remain faithful to its positioning and continue to expand its range, with a new 4x4
model in 2010.
The development of the entry-level range sold under the Dacia and Renault brand names is a
priority for the Renault group. With its range of five models, the