Nintendo Sets Targets on Games, Not Technology
And finally, In a meeting with analysts on Thursday, newly appointed Nintendo clown Satoru Iwata revealed the company's new direction. Nintendo plans to expand its share of the video game market by focusing on making better games rather than on building increasingly powerful consoles, its new president said Thursday.
"We can't be optimistic about the game market," he said, referring to consoles at a meeting with analysts at a Tokyo hotel. "No matter what great product you come up with, people get bored. I feel like a chef cooking for a king who's full." Iwata also revealed Nintendo's intent to sell 50 million GameCube consoles by March 2005. Nintendo has already shipped 4 million GameCubes since the system's launch in September of 2002.
Iwata reiterated Nintendo's strategy of appealing to consumers with innovative games, rather than trying to build ambitious, all-encompassing entertainment platforms like PlayStation 2 and Xbox. "We're reaching the limits of how far we can appeal to consumers by boosting the machine's performance or providing more compelling graphics and sound," Iwata said during the meeting. "For the past few years we've been looking for new ways to surprise people, new ways for them to have fun."
And finally, In a meeting with analysts on Thursday, newly appointed Nintendo clown Satoru Iwata revealed the company's new direction. Nintendo plans to expand its share of the video game market by focusing on making better games rather than on building increasingly powerful consoles, its new president said Thursday.
"We can't be optimistic about the game market," he said, referring to consoles at a meeting with analysts at a Tokyo hotel. "No matter what great product you come up with, people get bored. I feel like a chef cooking for a king who's full." Iwata also revealed Nintendo's intent to sell 50 million GameCube consoles by March 2005. Nintendo has already shipped 4 million GameCubes since the system's launch in September of 2002.
Iwata reiterated Nintendo's strategy of appealing to consumers with innovative games, rather than trying to build ambitious, all-encompassing entertainment platforms like PlayStation 2 and Xbox. "We're reaching the limits of how far we can appeal to consumers by boosting the machine's performance or providing more compelling graphics and sound," Iwata said during the meeting. "For the past few years we've been looking for new ways to surprise people, new ways for them to have fun."
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jos joku ei tajunnut niin suomennos on et nintendo lopettaa konsolien tekemimisen ja panostautuu pelien tekoon