FRANKFURT, Aug. 24 -- Europe's biggest carmaker
Volkswagen AG may split its car activities
into "aggressive" and "conservative" brands,
analysts said on Friday after meeting VW board
member Bernd Pischetsrieder this week.
The analysts said VW was considering adapting its
brand straetgy, splitting them not along luxury
and volume lines, as expected, but into
conservative brands which would include
Volkswagen, Bentley and Skoda and aggressive
brands including Audi, Seat and Lamborghini.
Volkswagen declined to comment and would not
confirm that Pischetsrieder had briefed analysts.
"This is an attempt to be more aggressive with
Seat and Audi," said UBS Warburg analyst Jim
Collins, who attended a meeting with
Pischetsrieder.
Collins said Pischetsrieder had said VW would
invest further in its heavy truck activities only
if it enabled them to become Europe's biggest or
second biggest player.
"The thrust to me seems to be to differentiate
between the brands more clearly," said Deutsche
Bank analyst Christian Breitsprecher, who has
spoken with the company about the plans.
Volkswagen AG may split its car activities
into "aggressive" and "conservative" brands,
analysts said on Friday after meeting VW board
member Bernd Pischetsrieder this week.
The analysts said VW was considering adapting its
brand straetgy, splitting them not along luxury
and volume lines, as expected, but into
conservative brands which would include
Volkswagen, Bentley and Skoda and aggressive
brands including Audi, Seat and Lamborghini.
Volkswagen declined to comment and would not
confirm that Pischetsrieder had briefed analysts.
"This is an attempt to be more aggressive with
Seat and Audi," said UBS Warburg analyst Jim
Collins, who attended a meeting with
Pischetsrieder.
Collins said Pischetsrieder had said VW would
invest further in its heavy truck activities only
if it enabled them to become Europe's biggest or
second biggest player.
"The thrust to me seems to be to differentiate
between the brands more clearly," said Deutsche
Bank analyst Christian Breitsprecher, who has
spoken with the company about the plans.
Vastaukset 2
Vanhimmat
Jos tuo uutinen on totta, niin aika oudolla
tavalla yrittävät imagoaan nostattaa.
Sisäänostetut uudet merkit, Bentley
(konservatiivinen ja arvostettu) sekä Lamborghini
(urheilulline ja arvostettu) eivät pysty neljän
alkuperäisen perusmerkin suosiota tai tasoa
nostamaan. Ajatuskin vaikuttaa aikas
naurettavalta.
Tilannetta voitaisiin verrata siihen, että Lada
ostaisi itselleen Jaguarin ja tämän jälkeen
pitäisi sitten olettaa että kaikki autot Ladan
tehtaalta Novosibirskistä olisivat laadukkaita ja
hienostuneita.
Turha kuvitella että kansanautoista saadaan
jotakin parempaa, kun se ei ole mahdollista.
Audissa on potentiaalia jos se vain selkeästi
erotellaan VW:stä, Seatista ja Skodasta, alemman
luokan ajoneuvoista.
Ymmärsin tuon uutisen niin että VW ja Skoda
tavoittelevat tavallisia autonostajia ja Seat ja
Audi sporttisempia ja erilaisuutta tavoittelevia
noin pelkistettynä. Vaikuttaa ihan loogiselta
jatkolta. Onhan se selvää että noiden klassisten
merkkien mukanaolo nostaa imagoa mutta ei muuta
autoja sinänsä millään tavalla.