Other industry experts not a thousand miles away from Turin go even further and suggest that VW has been interested in Alfa Romeo for some time. Alfa Romeo could help reinvigorate VW’s underperforming Spanish brand Seat – which VW in the past said it wanted to transform into “a Mediterranean, emotional, sporting brand” like Alfa Romeo.
But more interestingly, it could provide a solution to VW’s current strategic dilemma facing its highly successful Audi brand. For Mr Piëch apparently increasingly feels Audi is being forced to cover too much ground in its efforts to compete against both Mercedes, with its more staid luxury sedan cars, and BMW, with its sporty image. This risks diluting Audi’s strategic focus and hence it would be perhaps best to allow Audi to concentrate wholly on competing against Mercedes. So acquiring Alfa Romeo would give VW a new vehicle to take on BMW.
http://www.ft.com/cms/s/0/1ce901a8-e5c6-11de-b5d7-00144feab49a.html?nclick_check=1
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Eli loppuisivat nuo puskevat mukasportit ja saataisiin Bimmerille ihan oikea haastaja. Mielenkiintoista...
But more interestingly, it could provide a solution to VW’s current strategic dilemma facing its highly successful Audi brand. For Mr Piëch apparently increasingly feels Audi is being forced to cover too much ground in its efforts to compete against both Mercedes, with its more staid luxury sedan cars, and BMW, with its sporty image. This risks diluting Audi’s strategic focus and hence it would be perhaps best to allow Audi to concentrate wholly on competing against Mercedes. So acquiring Alfa Romeo would give VW a new vehicle to take on BMW.
http://www.ft.com/cms/s/0/1ce901a8-e5c6-11de-b5d7-00144feab49a.html?nclick_check=1
---
Eli loppuisivat nuo puskevat mukasportit ja saataisiin Bimmerille ihan oikea haastaja. Mielenkiintoista...
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