The owner of the Bangalore Soma Winery was somewhat puzzled when he got a call from a Jaipur girl who wanted to book his vineyard for her wedding.
"I thought Jaipur itself was a wedding destination," said DN Raju, who is getting used to his place being sought for weddings. Why only weddings, he said at least 20 couples also chose his vineyard to propose.
Vineyards are suddenly in demand from people who want to lend a special touch to any occasion, from proposing marriage to a product launch.
Anjali alias Estelle Patil from the UK got married at the Sula vineyards in Nashik in the last week of December.
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Her father Chandrashekhar Patil, who was keen on her daughter getting married in the traditional Indian way in addition to the British way, chose a vineyard because the location appeared grand and romantic.
"The location was liked by our guests from both the countries," said Patil. Avineyard wedding can cost .`5-40 lakh a day, with the owners also arranging to fly in foreign chefs for high-profile events.
"Youngsters not only choose the picturesque vineyards but some of them are also keen on tying the knot in the presence of the setting sun or the rising moon," said Raju.
As vineyards gain popularity, destination business offers another means of survival to the nascent wine industry, especially the small and boutique wineries.
For Bangalore Soma, which gets only 25% of its revenue from wines, the focus on destination business is its chosen strategy of growth.
Pradeep Pachpatil, who runs a boutique winery next to Sula too firmly believes that wine tourism is necessary to make business affordable.
"Having seen how the wine industry in Maharashtra, which heavily borrowed from the banks, become sick, we decided not to borrow from banks. Banks in India have not understood the wine business," said Raju.
More info: http://www.sheindressau.com/bridesmaid-dresses-perth
"I thought Jaipur itself was a wedding destination," said DN Raju, who is getting used to his place being sought for weddings. Why only weddings, he said at least 20 couples also chose his vineyard to propose.
Vineyards are suddenly in demand from people who want to lend a special touch to any occasion, from proposing marriage to a product launch.
Anjali alias Estelle Patil from the UK got married at the Sula vineyards in Nashik in the last week of December.
Related: http://www.sheindressau.com/bridesmaid-dresses-brisbane
Her father Chandrashekhar Patil, who was keen on her daughter getting married in the traditional Indian way in addition to the British way, chose a vineyard because the location appeared grand and romantic.
"The location was liked by our guests from both the countries," said Patil. Avineyard wedding can cost .`5-40 lakh a day, with the owners also arranging to fly in foreign chefs for high-profile events.
"Youngsters not only choose the picturesque vineyards but some of them are also keen on tying the knot in the presence of the setting sun or the rising moon," said Raju.
As vineyards gain popularity, destination business offers another means of survival to the nascent wine industry, especially the small and boutique wineries.
For Bangalore Soma, which gets only 25% of its revenue from wines, the focus on destination business is its chosen strategy of growth.
Pradeep Pachpatil, who runs a boutique winery next to Sula too firmly believes that wine tourism is necessary to make business affordable.
"Having seen how the wine industry in Maharashtra, which heavily borrowed from the banks, become sick, we decided not to borrow from banks. Banks in India have not understood the wine business," said Raju.
More info: http://www.sheindressau.com/bridesmaid-dresses-perth
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